Enterprise Sales
Complex B2B sales from opportunity identification through negotiation and close.
Tomas Imrich, Business Development
Senior business development and commercial support for companies looking to win enterprise customers, enter new markets and accelerate revenue growth.
I bring 16+ years of international experience across SaaS, technology, financial services and professional services, from commercial strategy and pipeline development through to negotiation and closing.
The brief
Growing a B2B business often requires experienced commercial leadership before it makes sense to build a larger permanent team.
I work with founders, leadership teams and established businesses that need senior-level support to develop new business, enter markets, build strategic relationships or turn commercial opportunities into revenue.
My approach is hands-on. I don't just advise on what should be done. I can help execute it.
Depending on the requirement, I work on a fractional, project or fixed-term basis.
Companies I've worked with






What I do
Click each area to see what the work actually covers.
01
Need experienced business development capability without making a full-time senior hire? I can step into your business as a senior commercial resource, working alongside founders and leadership to identify opportunities, build pipeline and progress strategic deals.
The objective is simple: create meaningful commercial opportunities and turn them into revenue.
02
Complex B2B sales require more than generating leads. I help companies develop and manage enterprise opportunities from initial engagement through discovery, solution development, negotiation and close.
I can also work with an existing commercial team to identify where opportunities are getting stuck and improve the way deals are qualified and progressed.
03
Entering a new market requires more than translating your website and building a prospect list. You need to understand where the opportunity is, who is likely to buy, how the proposition should be positioned and how you are going to reach the right decision-makers.
I help businesses turn market-entry plans into commercial activity. I can support the strategy, the execution, or both.
04
The right partnership can create opportunities that would take years to develop through direct sales alone. I help companies identify and develop relationships with organisations that can provide access to customers, markets, expertise or distribution.
The focus is always on partnerships that can produce genuine commercial value rather than partnerships that exist only on paper.
05
Sometimes the challenge isn't a lack of sales activity. It's knowing where to focus it. I work with founders and leadership teams on commercial questions, and bring an external perspective combined with hands-on commercial experience.
Where useful, I can stay involved beyond the strategy and help put the recommendations into practice.
Experience
My background spans financial services, SaaS, technology, professional services and media, working with businesses ranging from growth companies to major international organisations.
I have built and developed relationships with C-suite executives and senior decision-makers across Europe and wider international markets, managing complex sales processes involving multiple stakeholders, products and jurisdictions.
Complex B2B sales from opportunity identification through negotiation and close.
Fund services, corporate services, compliance, accounting and tax, treasury and other regulated business solutions.
Technology-enabled platforms, digital solutions and enterprise technology propositions.
Developing new markets, customer segments and commercial opportunities across Europe.
Growing existing relationships through cross-selling, account development and broader strategic engagement.
Applying AI and automation to prospect research, sales workflows, proposals and commercial productivity.
How I work
Click a step.
We start with the commercial objective. What are you trying to achieve? Where is the opportunity? What's currently preventing you from getting there?
I look at your proposition, customers, pipeline, market and existing sales approach before recommending where to focus.
We identify the highest-value commercial opportunities and define a practical plan.
That might mean targeting a particular customer segment, entering a new market, developing a strategic partnership or progressing a small number of high-value enterprise opportunities.
This is where my approach differs from traditional consulting.
I can work directly on the commercial activity: approaching prospects, opening conversations, developing opportunities, working with stakeholders and helping progress deals.
The goal isn't to create permanent dependence on an external consultant.
Where appropriate, I help establish the processes, commercial discipline and relationships that your internal team can continue to develop.
Who I typically work with
My work is particularly relevant to B2B companies that:
I am particularly comfortable working with SaaS, technology, financial services and professional services businesses.
Why work with me
Click each point.
01
16+ years of international B2B sales and business development experience across complex and highly competitive markets.
02
I don't stop at recommendations. Where required, I work directly on pipeline, customers, partnerships and opportunities.
03
I am comfortable navigating long sales cycles, multiple stakeholders, procurement processes and senior decision-makers.
04
Experience developing business and managing commercial relationships across Europe and wider international markets.
05
Fractional, project-based or fixed-term support depending on what the business actually needs.
A more intelligent approach
Technology is changing how effective sales organisations operate. I have a particular interest in applying AI and automation to commercial workflows, not to replace the human side of selling, but to remove unnecessary manual work and allow salespeople to spend more time with customers.
The objective isn't to add more technology. It's to make the commercial process faster, more informed and more effective.
Get in touch
No lengthy sales process. A short discussion about your situation and whether I can help.